Tuesday, 29 September 2020

Online Pitch Perfect

Photographer Harvey Milligan Licence CC BY-SA 4.0

 














Jane Lambert

The buccaneering spirit of the ingenious and resourceful young men and women who presented their businesses at Pitch Perfect last night was symbolized by a magnificent sailing boat moored in the Menai Strait.  This was a friendly competition for funding along the lines of the terrestrial Pitch Perfect that I described in A Good Way to spend St David's Day 2 March 2019 and Pitch Perfect Number 2 7 June 2020. Each of the competitors presented his or her pitch in a short video showing the contestant on the deck of the vessel.

As in previous Pitch Perfect events, the contestants were questioned by three judges from the business support sector.  Members of the audience were also invited to ask supplementary questions.  There seemed to be a lot more contributions from the audience than on previous occasions.  That was probably because it was a lot easier to use the Zoom chat channel than slido   The event was chaired very efficiently by Emily Roberts who held each and every one of the contestants to his or her allotted time with grace and humour and still allowed for time for a tea break and one-to-one networking. 

Sadly, I missed a lot of the content, particularly at the beginning of the show.  That was because my internet connection went down several times.  Even when the connection was restored, the sound quality was far from perfect.  The English channel was barely audible and the sound quality of the Welsh channel was only slightly better.  Also, although I have started to learn Welsh there is a limit to how much of a conversation in a new language can be followed after just a few weeks of study.

Consequently, I can't tell you much about the individual entries or winners except that the winner of the cash prize was a very enterprising young woman and the winner of the non-cash prize which included Chamber membership and some professional services was a gentleman called Stephen.  I can name only one judge, Geraint, who (I think) works for the Development Bank of Wales.  There was a wide range of business ideas ranging from therapies to telecoms.  My own favourite was a scheme to market sheep's milk - possibly because I live in the Pennines (formerly part of the Old North) which like the current North of Wales is sheep rearing country.  Someone in the chat channel wrote "I like your logo" in Welsh in the chat channel.  Indeed, several of the contestants received similar comments.

A good logo or brand name can become the most valuable asset of a business and the best way of preserving that asset is to register it as a trade mark.  Although it is probably quicker, safer and more convenient to instruct a trade mark attorney to act for you, it is quite possible for a reasonably intelligent and educated business owner to register a mark without professional intervention.  If you want to instruct a trade mark attorney the best place to start is the website of the Chartered Institute of Trade Mark Attorneys ("CITMA"). A good attorney will make a search, advise you on registrability, draft and file an application that is likely to be accepted and shepherd you pay any objections from the examiner or third parties for just a few hundred pounds.  That fee will usually include searches and the Intellectual Property Office's fees.

The saving if you attempt to apply by yourself is only a few hundred pounds,  If you receive an objection from the examiner or a third party you would lose that cost-saving in a few rounds of correspondence and considerably more still if there were to be a hearing.  The key to a successful application is a thorough search and I gave a presentation on searches last November (see IP Database Searches and Understanding Specifications  30 Nov 2020 NIPC Wales).  You will find a lot of information on the IPO, CTTMA and my NIPC Branding and you can always contact me for a pro bono chat if you get stuck.

I can be contacted on 020 7404 5252 during normal business hours or through my contact form at all other times.

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